We're a seasoned team that's been consulting for leading brands in the wellness space for over 20 years. Now, with our selection of premium supplements, nutritional powders, herbal tinctures and our shared health journeys, we unite our energies around one common goal for women: an optimized, vital existence that celebrates being stronger today for a better tomorrow™.

KAM Teamshot

Amy McKelvey is our Chief Energizing Officer (CEO). As an integrative herbalist, natural products consultant, and marketing professional, she brings to our team a passion for living with purpose and vitality coupled with deep respect for the human body and nature.

A long time natural supplement user advocate, Amy first became aware of Economic Adulteration while working with her now R&D partner, Lora Xiong. "That day almost ten years ago was a game changer for me. When Lora first showed me her analysis of numerous extracts like Ginkgo, Bilberry, and Pomegranate and how they were being spiked with cheaper material, I was shocked. To learn that most brands were not demanding rigorous and constant adulterant screening was deeply disappointing."

"From that day forward I started looking at brands differently and shopping differently. her vital way wants to advocate for the consumer in order to inspire action against the adulteration of botanical material, and the distribution of inferior products for financial gain."

As an herbal practitioner, Amy's work is focused solely on women and providing herbal care free of charge to family, friends, and colleagues. Her main mission is to bridge the gap between those who are unfamiliar with or unsure of herbal supplementation and those with practical everyday experience.

"There needs to be an effort to reach all women. I travel in circles where we make our own teas, tinctures, and understand the benefits of incorporating concentrated extracts into our routine. But there are many women out there who are genuinely unsure of plant medicine and all kinds of supplements. We also live in a time where a medical prescription is often seen as the only solution for symptoms like heartburn, feeling low energy or stressed, and hormone imbalance – so its even more important that all women have access to broad-based health knowledge, and economical, high quality supplements."

Amy is a member of the Women's Medicine Collective, American Herbalist Guild, and a mother of two daughters. She works tirelessly to motivate her team, and believes that hard work is actually refreshing and healing.

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Lora Xiong is our chief scientist and Director of R&D. She began her career in Quality Control and has worked in the supplement industry for over 11 years growing some of the most respected QA/QC programs that exist for validation of ingredient purity and finished product integrity.

"My interest in food and health dates back to high school. I always wondered about the nutrients in food and was fascinated by the science of building a balanced meal and ingredient quality. I went on to earn a BS in Food Science and later an MS in Nutrition Science from San Jose State University." Now a busy mother of three, Lora is a published scientist with three US Patents on novel dietary ingredients and testing methods in her name. To balance the demands of life she relies on running, plenty of playtime with her children, wholesome meals, targeted supplementation, and quiet time.

"To be working for a company that's committed to robust processes to help customers answer just the sorts of questions I had early on – brings me great satisfaction. At her vital way I can offer the assurances that are needed and the efficacious products that people deserve"

Reference of US patents:
• USP 7,959,963
Method for producing grape extract with high ORAC value, and grape extract so produced.
• USP 8,343,565
Method for producing grape extract with high ORAC value, and grape extract so produced.
• USP 8,076,156
Isotopic signature carbon tracing method to discern shellfish-based glucosamine from corn-based glucosamine.

Publication: Xiong, X. et al. (2008). The Op-mal Requirement of Essen-al Amino Acids And Its Efficacy in the Caenorhabditis elegans (C. elegans) Maintenance Medium. Nematology 10 (4), 539 - 544.

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Karina Mendez is our Controller. Originally from Guatemala, Karina came to United States when she was 15 years old. Exceptionally hard working by nature she is our 1000% dependable, Jacqueline of all trades. After finishing her education, Karina started working in the supplement industry while also training to do accounting. Throughout the last 17 years she has not only advanced her career, she has also enjoyed her 2 incredible daughters, and her adorable granddaughter. Family is her greatest joy and keeps her healthy and happy. Each year she visits her family in Guatemala to stay connected. Learning English has been one of her most rewarding accomplishments.

"I am happiest when I'm learning everyday and I love my work because it is always changing and challenging me in new and different ways. Small companies offer a loyalty to employees and a variety to the work that I really appreciate."

The her vital way team is an eclectic and passionate one – and yes, we have a few men around the office.