Profit before purity unfortunately drives many brands to unknowingly and knowingly produce material of inferior quality.
At her vital way we've developed a stringent validation system that guarantees the authenticity of our raw materials while ensuring that every offering in our product line passes the SourcePure standard.
Utilizing the finest scientific innovation to detect impurities our in-house lab and external 3rd party validation methods include:
For complete detection of:
The level of testing required today to detect intentional adulteration and environmental contaminants or manufacturing flaws, makes it increasingly important for brands to screen all ingredients. Pomegranate extract, for example, is often adulterated with cheaper forms of Ellagic acid – the phytochemical in pomegranates known to have numerous health benefits. Ellagic acid is present in pomegranate fruit extracts at a level of approximately 3%—5%.
SourcePure Pomegranate Extract from Whole Pomegranate
There are pomegranate extracts in the industry claiming to have significantly higher levels of ellagic acid without any of the numerous compounds that exist naturally in whole pomegrante. In this instance adulteration for financial gain is likely the culprit with wood pulp or chemically synthesized ellagic acid being added to pomegranate powder.
While there is no health risk per se to either of these adulterants the consumer is clearly being deceived and paying premium price for much cheaper material that does not have the same clinical validation and targeted health benefits.
At her vital way we believe that every consumer should have access to true ingredients that offer measurable benefits to support their quest for optimal health.